Israeli-born and Brit-Pop influenced Izakman has caught the attention of critics and festivals worldwide by incorporating English, Braile, Morse Code and British Sign Language into his critically-acclaimed music video for his single ‘Cyber Love’ which is taken from his new album of the same title that is due for release next week, on 27th January. The music video, which Izakman has directed and edited by himself, has participated in London Music Video Festival 2021, International Music Video Awards London, Euro Video Song Awards Paris, Munich Music Video Awards and other events. As music is the universal language of the world, does Izakman really have all the skills that he requires to be the living embodiment of this common message?
Known for also producing an upcoming fantasy adventure television show inspired by the visual work of Jules Verne to be premiered on Disney’s Baby TV channel, Izakman will soon be in front of a whole new generation. With a similar sense of ambition, he touts his new 12-track album release as an exploration of absence scored by a soundscape inspired by the psychedelic 60’s, as well as articulate writers like Brothers Grimm and Lewis Carroll.
He dabbles into acidic prog-rock throughout his journey on the new album, as he strives to release a well-rounded project that feels whimsical and made with technical proficiency throughout it’s full-length duration. The previous single ‘Cyber Love’ is just a small teaser of what is to come from him later this month.
Starting off with the flickering organ sample that leads him into emotive lyrics like “I tried to contact you, we might be Facebook friends” that discuss how we, as a society, are too reliant on the presence of online messenger tools and how face-to-face interactions have dwindled in recent times. It is a theme that we can all relate to, and his wistful commentary on how we all prefer to stay alone instead of interacting physically is welcome here. Later refrains like “Waiting for your reply, waiting for your reaction” feel a tad bit punchier in tone, delivered with a mostly acoustic backing that mixes a hazy variety of downbeat guitar riffs with plodding drum melodies with an emotive soundscape that pushes and pulls his vocals in their effect.
These melancholic lyrical devices, with the refrain of “Swiping left and right, gambling for your affection”, strip back the vocals to their vulnerable core as Izakman sings about how we value online dating apps, managing to mix feelings of longing and anticipation with a coherent flow. It feels likeable for fans of 70’s psychedelic rock music made by the likes of The Beatles and David Bowie, but the style of the lyrics and the content that circulates them feel updated for a very modern audience.
While the track works well as a complete package, to offer some feedback that is constructive towards Izakman, the humor didn’t quite land in a broader sense than a simple commentary on social media and virtual chats. The 70’s Bowie sound is very pleasant with the light rock ‘n’ roll influences, but the vocal delivery feels a little plain at times in comparison. The beats are well-performed and technically competent, however, they didn’t quite feel varied enough as well.
Although the instrumentals and lyrics are quite predictable, however, the creative work that has gone into the music video – where Izakman translates the track in real-time fashion with the specialist Sarah Landsman, is certainly admirable and stylish – so while the song may benefit from the music video’s cues more than a purely audio experience, it is certainly ambitious and he delivers a music video that feels unforgettable. Overall, this is a heartfelt ode to a subject that everybody is struggling with today, and Izakman has enough very valid points to make about this.
Words by Jacob Braybrooke
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