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The soulful I.Am.Tru.Starr brings us a hymn dedicated to the Black Lives Matter movement amid new album ‘Viva’

I.Am.Tru.Starr is one of the most exciting Hip-Hop artists emerging onto the scene in 2020. The soulful rapper has an effortlessly smooth style and an easy moving flow that creates true Soul-Hop brilliance.

I.Am.Tru.Starr’s latest single Something’s Gotta Change tackles the prominent and pressing issue surrounding the Black Lives Matter movement.

Something’s Gotta Change combines the moving style of soul with an endearing social commentary only Hip-Hop artists can master. I.Am.Tru.Starr explains:

“This society is sedated and I wanna do my part in waking ‘em up. It’s about time real music got the light it deserves. No politics. No label tricks. No big city backing. My family explained to me when I was young that Emmett Till (whose lynching was a major influence on the emergence of Black Rights in 50s and 60s America) was a distant cousin, and what he went through has always helped to fuel the passion in my music”. 

Something’s Gotta Change was a powerful and striking first release from I.Am.Tru.Starr’s album Viva.

Viva is described by I.Am.Tru.Starr as a celebration of life touching on the good, the bad and the ugly, with a funky 70s style woven subtly through the tracks.

Highlights from the album include Testify, a cinematic and upbeat tune full of groove and disco influence. American Idol, a smooth ballad from I.Am.Tru.Starr with a heavy R&B influence and some deeply sultry bars, and Selena, a pop-like track that wouldn’t be misplaced on commercial radio. This trap-heavy number demonstrates I.Am.Tru.Starr’s ability to flow between genres in an enviably effortless fashion.

Rolling drums and funky synths galore, Viva and its 11 tracks are a brilliant display of I.Am.Tru.Starr’s commercial potential and musical prowess. A project with infectious rhythm and thought-provoking lyricism, I.Am.Tru.Starr explains what Viva truly means for him:

“Family, love and legacy. Not this bullshit society tries to get you to put priority on like money or the new hot car or whatever they want you to be enamoured with, then turn around and make you feel like shit for not having it. Growing up in Rochester and getting caught up in those streets up there, I thought that was what life was. Fast forward a few years, I’m living in Vegas, became a father and I now see what life is and all it can be and just how beautiful it is. We are all in a place of appreciation for life and the things that truly matter. VIVA! Long live us!”


Viva is one you WON’T want to miss.

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Written By: Jessica Rowe

Rhythm Radar